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Thread: Coast Guard Academy to honor first black grad

  1. #21
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    Re: Coast Guard Academy to honor first black grad

    Quote Originally Posted by Measure Man View Post
    Well, I think you ask yourself..."Why is it that blacks don't want to come here? What about us is not appealing to blacks? Is it our image? Is it something we do? Is it because we don't recruit in black areas? Is it because our standards of dress and appearance and conduct are all based off of white cultural norms?

    If it really is just that they don't like to be around water, then there isn't much we can do about that, I mean, we are the coast guard...but, I think it's valid to probe a little deeper and find out why blacks aren't interested in the Coast Guard, if that is even true.
    Why should there be a specific targeting of advertising specificly for blacks? What in the black culture does the coast guard need to target? There is a pretty significant overlap in white and black cultures and people seem to think they are mutally exclusive. Maybe Corny can fill us in if there is some part of the black culture that needs to be more targeted for recruitment? Should there just be more blacks in the comercials?

    I dont know what you mean by the dress and appearance of white cultural standards? There are so many white cultural dress styles, its not funny.
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  2. #22
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    Re: Coast Guard Academy to honor first black grad

    Quote Originally Posted by Robert F. Dorr View Post
    My generation is the one that created the civil rights movement. The goal was integration. That's what Martin Luther King was fighting for. Integration. Not diversity. If you achieve integration, everyone is treated equally and no one cares at all about anyone's skin color. The best way to know that we still haven't achieved integration is to realize that we still have Black History Month. (See my column in the February 19 Air Force Times, published February 11).

    I'd like an America where we're color blind. Not an American where we celebrate people's race.
    Your generation also fought against civil rights. It wasn't Like anybody born after 1929 was all for civil rights.

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    Re: Coast Guard Academy to honor first black grad

    I'm not sure about the stereotype about blacks not wanting to be around water; but what I can tell you is that if this was truly the cause of the Coast Guard Academy's issues, then the Naval Academy would be EQUALLY affected.

    Quote Originally Posted by WILDJOKER5 View Post
    Why should there be a specific targeting of advertising specificly for blacks? What in the black culture does the coast guard need to target? There is a pretty significant overlap in white and black cultures and people seem to think they are mutally exclusive. Maybe Corny can fill us in if there is some part of the black culture that needs to be more targeted for recruitment? Should there just be more blacks in the comercials?
    I had a debate with someone on facebook about a similar subject, but it dealt with the low numbers of black firefighters and how fire departments are trying to reach out and recruit more.

    She was against this, but my reasoning in being for it was this: the reason behind the low numbers needs to be investigated. Do black people - or does black culture - lack a sense of "civic duty"? If so, why? And could this be manifested in other ways, than simply low numbers of firefighters?

    What about their own neighborhoods and communities? If there's a fire there, the people who are coming to put that fire out are people who don't live there, and thus lack any emotional connection to that community. Makes sense to me that those who care about the community the most - those who live there - are the ones who are going to put their all into it.

    Similar questions need to asked, as it applies to the Coast Guard Academy.
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    Re: Coast Guard Academy to honor first black grad

    Quote Originally Posted by Rusty Jones View Post
    I'm not sure about the stereotype about blacks not wanting to be around water; but what I can tell you is that if this was truly the cause of the Coast Guard Academy's issues, then the Naval Academy would be EQUALLY affected.
    True, but also the coast guard doesnt seem to get the same air time as the Navy. I totally didnt know about the CG till i was at MEPS shipping out to basic.

    I had a debate with someone on facebook about a similar subject, but it dealt with the low numbers of black firefighters and how fire departments are trying to reach out and recruit more.

    She was against this, but my reasoning in being for it was this: the reason behind the low numbers needs to be investigated. Do black people - or does black culture - lack a sense of "civic duty"? If so, why? And could this be manifested in other ways, than simply low numbers of firefighters?

    What about their own neighborhoods and communities? If there's a fire there, the people who are coming to put that fire out are people who don't live there, and thus lack any emotional connection to that community. Makes sense to me that those who care about the community the most - those who live there - are the ones who are going to put their all into it.

    Similar questions need to asked, as it applies to the Coast Guard Academy.
    But what part of the black culture needs the targeting in advertising for such job? Who are you going to go out and recruit? Does LL Cool J or Kanye need to make a comercial? I find it sad to think that there needs to be some racial overtones to get blacks interested in things like this.
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    Re: Coast Guard Academy to honor first black grad

    Quote Originally Posted by WILDJOKER5 View Post
    True, but also the coast guard doesnt seem to get the same air time as the Navy. I totally didnt know about the CG till i was at MEPS shipping out to basic.
    There is a reason for that...they generally don't have a problem with recruiting so they don't HAVE to spend the big bucks to get the advertizing space....
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    Re: Coast Guard Academy to honor first black grad

    Quote Originally Posted by FLAPS View Post
    Not sure I understand how "boosting" minority numbers can be done without discriminating against otherwise equally (or more) qualified white people.
    hwell Welcome to our world of reverse discrimination in todays 'PC' world, and they wonder WHY industries are moving overseas?? :clock

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    Re: Coast Guard Academy to honor first black grad

    Quote Originally Posted by WILDJOKER5 View Post
    Why should there be a specific targeting of advertising specificly for blacks? What in the black culture does the coast guard need to target? There is a pretty significant overlap in white and black cultures and people seem to think they are mutally exclusive.
    Maybe, maybe not. I guess the easiest way to describe it is when the "Army of One" campaign came out...the marketing team briefed it to whatever General was in charge of it...and when they got done he said, "That doesn't make me want to join the Army"...and the marketer replied, "Sir, we're not trying to recruit you."

    Basically...there are still differences in white and black sub-cultures...and different marketing may appeal to each differently.

    I'm not saying that's the complete answer here...just that it is a valid question to ask, is whether or not your marketing targets minority groups as well as it does majority groups.

    Maybe Corny can fill us in if there is some part of the black culture that needs to be more targeted for recruitment? Should there just be more blacks in the comercials?

    I dont know what you mean by the dress and appearance of white cultural standards? There are so many white cultural dress styles, its not funny.
    Again...probably the easiest way to describe this is the hullabboo over a Sikh wanting to wear a turban in uniform. There were rules against it, he needed a waiver. Why are there rules against it? A turban is conservative, professional, traditional...obviously the "rules" were not made by or for Sikhs.

    Perhaps the differences in dress styles of whites and minorities in the US are more subtle...but, still, they are there. No, that doesn't mean all whites dress a certain way and all blacks a different way...again, look at norms and what defines "conservative dress and grooming."

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    Re: Coast Guard Academy to honor first black grad

    Quote Originally Posted by WILDJOKER5 View Post
    True, but also the coast guard doesnt seem to get the same air time as the Navy. I totally didnt know about the CG till i was at MEPS shipping out to basic.



    But what part of the black culture needs the targeting in advertising for such job? Who are you going to go out and recruit? Does LL Cool J or Kanye need to make a comercial? I find it sad to think that there needs to be some racial overtones to get blacks interested in things like this.
    Why do you think there needs to be racial overtones to get blacks interested?

    Perhaps this is why blacks aren't being attracted to the coast guard...maybe the marketing team has the same myopic view of them that you do.

    Perhaps, the marketing team is making the same mistake..."Hey, if we make a commercial that we like, and just throw a black guy in there, it will appeal to blacks just as well"

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    Re: Coast Guard Academy to honor first black grad

    Quote Originally Posted by Measure Man View Post
    Why do you think there needs to be racial overtones to get blacks interested?

    Perhaps this is why blacks aren't being attracted to the coast guard...maybe the marketing team has the same myopic view of them that you do.

    Perhaps, the marketing team is making the same mistake..."Hey, if we make a commercial that we like, and just throw a black guy in there, it will appeal to blacks just as well"
    Dude, its not my view, it very well stated by blacks that they wont listen to whitey because he is "the man". What whitey suggests is not what blacks want. When whitey says abortions, saggining pants, drug use, gangs, gun violence, killing one another over shoes is bad, seems like there is a surgence in the black community for those things. Unless the racial masters like Sharpton gets on the air and tell his people what to do, nothing changes.
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    Re: Coast Guard Academy to honor first black grad

    Quote Originally Posted by WILDJOKER5 View Post
    Dude, its not my view, it very well stated by blacks that they wont listen to whitey because he is "the man". What whitey suggests is not what blacks want. When whitey says abortions, saggining pants, drug use, gangs, gun violence, killing one another over shoes is bad, seems like there is a surgence in the black community for those things. Unless the racial masters like Sharpton gets on the air and tell his people what to do, nothing changes.
    Very well stated?? I guess I missed that memo.

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